If you haven’t heard, Ferrari turned 70 this year, and the celebrations around this milestone have reverberated around the world. The legend of the marque and the man who gave it his name have been celebrated throughout 2017 on race tracks, concours lawns, and in museum galleries on an international scale, and this weekend will add another to the list. “Added to the list” doesn’t do it justice though. This is Ferrari’s capstone event to their year of deserved revelry, and it’s all happening in New York City, on Manhattan. The event spans two days, and includes a collection of thematic exhibits at different locations on the island, like Rockefeller Plaza for instance.
It’s a public event, and there are prizes involved for participation, as if seeing cars like a 250 GT Tour de France and a 166 MM among skyscrapers isn’t enough of a reason to attend. The way it works involves making your way to the different locations, taking in the curated displays, and then posting about it on social media using the hashtag #Ferrari70NYC. Checking into more places and posting more content increases your odds of winning one of 70 Ferrari experiences, which include drives in modern Ferrari supercars to spending a weekend with the works racing team, Scuderia Ferrari. It’s like a raffle that’s actually enjoyable to enter, let alone win.
Locations and their displays are assembled thematically; there is a one-model-per-decade display in Rockefeller Plaza, an exhibition of iconic racing models at the Hublot store, a tour through front-engine V12s at the Ferrari New York showroom, and a range of significant cars from all points in the brand’s history at Sotheby’s on 71st Street.
Important details are below, and interested parties should also visit the official event site to register and learn more.
What’s happening? A celebration to be held in New York City, honoring Ferrari’s road and racing history over the past 70 years. The event is public, and includes multiple locations on Manhattan (as detailed below). Participation and posting in social media with the hashtag #Ferrari70NYC will put you into consideration for a selection of 70 Ferrari-focused prizes.
Where is it? Various locations on Manhattan, listed below by name and location.
THROUGH THE DECADES – Rockefeller Plaza will host an open-air exhibition displaying one extraordinary car per decade, as well as the limited edition LaFerrari Aperta. (30 Rockefeller Plaza between 49th -50th Streets and 5th-6th Avenues)
MOTORSPORT AND PERFORMANCE – A Store-front exhibition at the Hublot factory store on Fifth Avenue, consisting of iconic racing cars, past and present. (Hublot, 743 Fifth Avenue at 57th Street)
FERRARI TODAY – The Ferrari New York Showroom will showcase front-engine V12s between 10AM and 5PM in the Showroom. (410 Park Avenue at 55th Street)
ICONIC FERRARI – A spotlight on supercars and priceless models across the decades between 10AM and 5PM in the 10th floor gallery. (Sotheby’s, 1334 York Avenue at 71st Street)
When is it? Saturday and Sunday, October 7th-8th
What do I need to do to go? To receive complete details and learn more about this upcoming weekend, visit the event’s official site here.