The White Gold Rolex Daytona Ref. 6265 ‚Unicorn‘ Sells For $5.9 Million At Phillips

We knew from day one this was a watch to keep an eye on …

Just moments ago, during the much-anticipated Daytona Ultimatum sale hosted by Phillips in Geneva, the unique white gold ref. 6265 Daytona sold for CHF 5,937,500. This is now the second most expensive Rolex ever sold publicly, after Paul Newman’s own Paul Newman Daytona, which sold for $17.75 million last year at Phillips in New York. It takes a second-place position previously occupied by the Rolex reference 6062 „Bao Dai,“ which sold for $5,060,427 last year. Of course, we can’t forget to mention that the seller of this watch, John Goldberger, has graciously donated it to be auctioned with all of the proceeds going to the charity Children Action.

This was was one of six watches in Daytona Ultimatum (of the 32 on offer) with an estimate that reached or exceeded $1 million. It’s important at a time like this to remember that as recently as 2013 there were exactly zero million-dollar Daytonas on the entire planet. It was in fact the last major Daytona-themed sale, Christie’s Rolex Daytona „Lesson One,“ that changed all of this and started us on the path that has lead us here.

This watch is lot 8 in today’s sale, so there are five of those big-ticket watches still to be sold and still plenty of time for records to be set or broken.

Stay tuned for more coverage of this weekend’s Geneva auctions as they unfold over the next three days. To follow along with Daytona Ultimatum, click here.



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