The ultimate Daytona will be sold as part of Daytona Ultimatum.
Hot on the heels of selling the Paul Newman Daytona (you know the one), Phillips has just announced that the star of the upcoming Daytona Ultimatum auction is the unique white gold Rolex Daytona reference 6265. If this watch looks familiar, that’s because it made its public debut in our Talking Watches episode with esteemed collector John Goldberger.
The 6265 was first produced in 1970, and shared the same oyster case and screw-down pushers as the 6263 – this time with a metal bezel instead of acrylic. As you may know, vintage Rolex Daytonas were only made in stainless steel, 18k yellow gold, and 14k yellow gold (the last one only for the American market). This unique example was produced in 1970 and sold through a German retailer in 1971, and it was likely a special order. The dial is a Sigma dial with white gold markers and the case retains the proper hallmarks too. You’ll notice that the crown is stainless steel, not white gold, but the watch was in fact born this way. The cool and unusual bark-finished bracelet, on the other hand, is a later addition, even though it is a genuine Rolex bracelet and considering just who unearthed this watch and who decided to place this bracelet on it, it’s worth keeping around.
The estimate of Mr. Goldberger’s prized Daytona is „in excess of CHF 3 million,“ which should come as no surprise to anyone who has been following the craziness that is the vintage Rolex Daytona market these days. The Paul Newman brought $17.725 million last fall (making it the most expensive wristwatch ever sold), but a better comparison might be the Bao Dai which fetched CHF 5.06 million in April 2017. So at this point, the final hammer price on a watch like this is truly anyone’s guess.
Something important to note is that the watch is being sold to benefit the charity Children Action, with a full 100% of the proceeds going to the charity. This will surely aid in raising the final price, as the new owner will be able to feel good about his or her new purchase in addition to having an incredible watch.
I have to say, after the sale of the Paul Newman Daytona, I was left wondering how Phillips could top such a strong result, and I have to say I am excited to see something like this hit the block – a truly rare piece owned by one of the greatest collectors in the world, and all of the money going to charity.
The Daytona Ultimatum auction is taking place on May 12, 2018, in Geneva and be sure to stay tuned for more coverage too.