This book offers an excellent overview into Rolex history, showing how its defining principle ensured its continuous success for a century. It does not only cover the roots of Rolex, originally a British company, but focuses on the vision that explained how Rolex managed to capitalize on all the recent horological discoveries to create the most emblematic watches of the time, waterproof and automatic.
The main lines are covered in detail, and you can browse through the evolution of the Submariner references or through the mutation of the Explorer models.
The last part is actually the most interesting, with 50 pages dedicated to the most mythical Rolex ever offered at auctions. The line-up really emphasizes the breadth of Rolex production, and the refinement of their design.
This book belongs in the library of any Rolex enthusiast, whatever his level of expertise might be.