Bamford Watch Department Puts a Miami-Inspired Spin on the Mayfair

Highlighted by colorfully customized watch faces.

Summer is upon us and to celebrate the arrival of the warm, sun-drenched months ahead, Bamford Watch Department has dropped a special Miami-inspired pack of timepieces. Taking cues from the bold colors that dominate the Floridian metropolis, the pack sees BWD’s in-house Mayfair design decorated with customized watch faces in green, blue, orange, and hot pink.

„I adore these Mayfair watches and I feel that one of their greatest assets are the flexibility and practicality they offer. For this series I was very keen to focus on how the watches are incredibly wearable, something you can take with you to the pool for instance. Rather than holding you back from having fun on holiday, these watches are a companion designed to enhance it with colours that appeal to all.“ (George Bamford / Bamford Watch Department)

BWD’s customized “Miami” Mayfairs are available online now for £425 GBP (approximately $576 USD) each.

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